Alyssa is a local photographer that started and runs Wild Rose Photography. Her mission is to not only capture lifes big events but the small and meaningful every day moments. She's a firm believer in taking photos regularly, as when they are combined and looked back on, they present a beautiful slideshow of someone's life.

When Alyssa approached me, she already had a functioning website to promote her photography services. However, she wanted copy with more impact and that would highlight her unique approach to photography. 

In refining her website copy, I stayed true to her branding with soft and romantic, yet friendly and down-to-earth word choices. I adjusted all hero areas so that they included the main benefit to her clients including "capturing the everyday moments" and being able to look back on the memories.

Additionally, I played to people's emotions (and fears) and asked them why they take photos. The purpose of this is to encourge her target market to not overlook photography but to instead think of it as necessary in remembering joyful times.