Legacy is the first fully equipped lifestyle club of its kind in New Zealand. Unlike other gyms that offer a limited health and wellness solution, Legacy provides a "one stop shop" for clients looking to take their health to the next level. Without leaving the facility, clients not only have access to a modern, world class gym floor but also an olympic sized swimming pool, day spa facilities, fitness classes with leading trainers and a fully equipped sports stadium.

Legacy's target market includes young, affluent customers who prioritise and value their health and wellness. They want somewhere modern, luxurious and prestigious to workout and don't mind paying a premium to belong to a community that provides a complete wellness solution. The challenge is in launching Legacy's new space to the market, to communicate its point of difference and benefits and to ensure the copy and design contribute to a brand that epitomosises luxury.

The overarching strategy employed is to peaque the target markets curiousity with the use of "more than just a gym" and the "gym, swim, play and rejuvenate" tagline.